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What is authenticity? This question is one that has been wearing me down for months. I’m trying too hard, I’m not attracting clients, I’m not being myself. When I started APCo. (essentially out of thin air without any forethought), I was eager to break into the elite stationery circle. I wanted to DO ALL THE […]

New Brand, Who Dis? Searching for Authenticity in My Small Business.

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"There's nothing more important to me than having our love story infuse into every part of our wedding. Having incredible vendors who get the vision and can articulate our love so well has been an amazing part of our planning experience."

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